It’s a war of words for sure.
Domaining has been about words since Symbolics.com was the first duly registered domain name back in 1985.
If you’re not familiar with Epik, it’s the latest and most innovative platform for monetizing domains held by domainers that are highly valuable — in the hands of the right people.
Rob Monster wants to be that person. And unless you have thousands to invest in development that will get results or an end-user on the hook he probably is.
As the domain game changes because of search based traffic and parking revenue declines, domains once counted on for a steady flow of PPC revenue can no longer be monetized to realize it’s ‘current’ value.
Current because the market is constantly changing for the products, services, and the ways that people shop and buy things. And because of the power of search which is mainly directed by Google throughout the world.
So the battle for search engine traffic to platforms like Epik and the battle for domain names owned by people who have just that, a name, continues.
The strength of the Epik platform is leveraged by domain owners who would love to either sell their domain or develop it but don’t have the money.
By leveraging valuable domains instead of buying them outright they reduce their risk of capital and offer the domain owner the best chance of monetizing names that have become essentially worthless without the money to develop them.
When renewals roll around you’ll be faced with dropping a name that’s worth much more than renewal because you can’t afford to buy into the ‘win-win’ concept of Epik , and you don’t have an end-user yet.
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